• Conversations with People and Topics of Focus

  Datsun: Opening the Path to Emerging Countries’ Markets －Designing UX, the Sales Tablet Tool － Nissan Motor Co., Ltd.

  

  The automotive sector is one of Japan’s key industries, and one of its new globalization trends is to trail-blaze emerging countries’ markets. Emerging countries are extremely compelling and represent numerous massive markets with populations of one hundred million or more inhabitants (1.2 billion in India, 200 million in Indonesia and Brazil, etc.), and the emergence of a new upper class. In such a setting, Nissan Motor Co., Ltd. has created Datsun, a strategic brand directed towards emerging countries. Datsun is a brand that formerly took over the world, but its new utterance takes a different position. This time, Arc Communications collaborated on the design of a new sales tool, UX (User Experience), a tablet used by Datsun for on-site sales.
  It is an evolved version of the paper catalogues that were used up to now on showroom floors. Replacing them with a tablet gives the customer a deeper and clearer feel for our vehicles’ appeal. Furthermore, this tool was devised to easily connect with the customer’s buying behavior, and it allows to effortlessly realize tasks such as customizing the vehicle, drawing up a quotation, etc.
  In this issue, we will be presenting the Datsun brand, Nissan Motor Co., Ltd.’s new venture, its sales strategies, and talking about their sales tool.

  

• Conversations with People and Topics of Focus

  Back Numbers

  • Datsun: Opening the Path to Emerging Countries’ Markets －Designing UX, the Sales Tablet Tool － Nissan Motor Co., Ltd.
  • Creating an Entirely New Brand for an Entirely New Company: Nissan-Mitsubishi Motors Joint-Venture, NMKV (Winter Greeting 2013)
  • Striving to Become the No.1 Business School in Asia: Graduate School of Management, GLOBIS University (Summer Greeting 2013)
  • Conversation with a Professional Translator of Business Bookss (Winter Greeting 2012)
  • Abitus thinks ahead, Globalized Human Resources (Summer Greeting 2012)
  • The Publishing Platform Business Rolled Out by Six Apart, Ltd. (Winter Greeting 2011)
  • The Internal Communication Strategies of Multinational Japanese Companies (Summer Greeting 2011)
  • Foreign-language Website Production/Website Translation (Spring Greeting 2011)
  • Global/Multilingual Website Solutions (Winter Greeting 2010)
  • Market Development through Global Websites (Summer Greeting 2010)

• Message from Mariko Ohsato

  

  Global Communication: Being Persistent After a Rejection

  2014 Summer Greetings from Mariko Ohsato, President, Arc Communications

  

• Message from Mariko Ohsato

  Back Numbers

  • Global Communication: Being Persistent After a Rejection
  • Struggling with the Cyrillic Alphabet: Learning Russian before Going to the Sochi Olympics (Winter Greeting 2013)
  • Training Teaches the “How”; Education Teaches the “Why” (Summer Greeting 2013)
  • Arc Communications Year in Review: Top 5 “Globalization” News (Winter Greeting 2012)
  • Friendly Competition with New Comrades (Summer Greeting 2012)
  • Top 10 News Items for 2011 -- Official and Unofficial Versions (Winter Greeting 2011)
  • Communicate Locally, Market Globally (Summer Greeting 2011)
  • What Kind of A Country Is Kazakhstan? (Spring Greeting 2011)
  • Message from the President (Winter Greeting 2010)

• Get to Know Our Staff

  

  My Best Shot

  In this issue of “Get to Know Our Staff”, our employees were presented with the following theme: “My Best Shot”, and everyone chose their favorite photograph that they actually shot themselves.

  

• Get to Know Our Staff

  Back Numbers

  • My Best Shot
  • Draw it in 2 minutes! (Winter Greeting 2013)
  • “Me” Collection (Summer Greeting 2013)
  • Sum up 2012 in a single ideogram! (Winter Greeting 2012)
  • Draw it in 2 minutes! (Summer Greeting 2012)
  • Draw it in 2 minutes! (Winter Greeting 2011)
  • Fun with Japanese calligraphy! -- Four-character phrases -- (Summer Greeting 2011)
  • Draw It after 45 Seconds -- Let's All Do Some Doodling -- (Spring Greeting 2011)
  • The Country I want to Visit Next (Winter Greeting 2010)
  • Wishing Upon a Star! (Winter Greeting 2010)

• News

  

  The latest news on Arc Communications

  The latest news on Arc Communications

  1. New Translation Projects
  2. Second Batch of Phrases in 44 Languages
  3. Ski Team News: Ski Orienteer, Morihiro Horie, Selected for the 2015 World Championship!
  

• News

  Back Numbers

  • Summer News 2014
  • Winter News 2013
  • Summer News 2013
  • Winter News 2012
  • Summer News 2012
  • Winter News 2011
  • Summer News 2011
  • Spring News 2011
  • Winter News 2010

• Column

  

  Tidbits on the Chinese Language – Final Issue: Word Order in Chinese

  We often hear that, because both languages have a similar word order, Chinese is easy to learn if you have some command of English. Still, is it really the case? For our last issue of “Tidbits on the Chinese Language”, we will focus our interest on word order typology of these two languages to try and address this question.

  

• Column

  Back Numbers

  • Tidbits on the Chinese Language – Final Issue: Word Order in Chinese
  • Tidbits on the Chinese Language No. 8: Phonetic Representation of Chinese Characters (Winter Greeting 2013)
  • Tidbits on the Chinese Language No. 7: Borrowed Words that Change in a Colloquial Context (Summer Greeting 2013)
  • Tidbits on the Chinese Language - No.6: Kanji Logograms Created in Japan (Winter Greeting 2012)
  • Tidbits on the Chinese Language - No.5: Kanji Logograms Created in Japan (Summer Greeting 2012)
  • Tidbits on the Chinese Language - No.4: The Difference between Japanese and Chinese Characters (Winter Greeting 2011)
  • Tidbits on the Chinese Language - No.3: The Difference between Written and Spoken Chinese (Summer Greeting 2011)
  • Tidbits on the Chinese Language - No.2: Two Styles of Chinese Characters (Spring Greeting 2011)
  • Tidbits on the Chinese Language - No.1: The Diversity of the Chinese Language (Winter Greeting 2010)

• Interview

  

  Staff interview: Toko Miyagi

  With a career including unconventional professions such as life sciences researcher, Toko Miyagi now works as an interpretation coordinator – or, in other words, acts as a mediator between clients and interpreters – at Arc Communications.
  Here is the key to Arc Communications’ interpretation success and the reasons why we have many repeat customers.
  

• Interview

  Back Numbers

  • Staff interview: Toko Miyagi
  • Daniel Fieschi (Winter Greeting 2013)
  • Gary Auger (Winter Greeting 2012)
  • Shinichiro Shibata (Summer Greeting 2011)
  • Hiroaki Baba (Spring Greeting 2011)
  • Tomoyuki Unno (Winter Greeting 2010)

• 

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