Thanks to everyone's continued support we managed to enter our 4th year in business on July 17. The very fact that we can approach our work enjoyably, correctly and in a fresh frame of mind even amid the continuing recession is in no small part thanks to everyone reading fun NOTE. Words cannot express how grateful we feel for everyone's continued support.
As a company that often helps to create public relations and marketing communications materials, I have recently got the impression that many companies are getting more and more proactive in getting their message across. At first glance, it is often thought that the production of internal and external company magazines, which are difficult to directly convert to sales, is the first area to feel the effects of cost reductions, but why is that not the case? There are two main reasons for this.
The first reason is that the range of stakeholders increases
In an age where the social responsibility of companies is often called into question, messages sent to ordinary people that appear at first glance to have little direct connection to the company are increasing. The content of these messages covers not only product and service introductions, but companies also increasingly seek to convey messages regarding where the companies efforts are focused and what they are aiming for. Employees are being seen as a type of stakeholder, with another characteristic being seen is the distribution of information via a company's intranet or mail or in printed form
The second reason is that in terms of information quality there has been a need to offer information presenting the company's true face from a point of view close to that of the stakeholder.
While the development of the Internet removed limitations related to place and time, face to face connection has waned rapidly. In a business environment where it is becoming increasingly important to win the trust of stakeholders, the media and methods used to connect with stakeholders are diversifying and changing by becoming more bi-directional. For example, with the spotlight currently being put on food safety, there is a trend to present the true face of food producers directly to the consumer, and as such, forms of expression are increasingly becoming more personalized.
At Arc, fun NOTE is one tool we use to combat these issues.
How will we continue to present to everyone the faces and the thoughts behind those working to offer our services from a variety of angles?
When considering this we decided upon introducing a new corner interviewing members of staff to present their true faces. We still have a lot of improvements to make to fun NOTE, but thanks to everyone's support it too has entered its fourth year of publication.
Here's an introduction of Arc Communication's services
Justin speaks Japanese with a fluency and a naturalness that makes it hard to believe that he really is an English native speaker. Justin works as a language lead ensuring the quality of Japanese to English translations.
Let's take a closer look at the man behind the magic.
Justin, who recently contributed greatly in ensuring that a large translation project land at Arc's feet. On another job his determination was on display, when he spent the weekend to complete a translation job. I was initially surprised upon hearing that he used to work on film sets as there is quite a gap between that and regular deskwork. However when considering the exquisite balance he portrays when working as a team member and his determination when going at it alone, I came to see that the skills he learnt on the film set were being put to full use!
Justin's Japanese abilities are so good that many staff question whether or not he can really speak English and his writing sense is also first class.
There is no doubting his creative abilities! I really want to see that film!
Justin Shuard
Joined Arc Communications in 2009. A member of the translation department, Justin's main focus is the quality management of Japanese to English translations.
A film student, Justin worked at a separate translation company before joining Arc Communications. "I hated having to go to work in a suit (laughs)".
Justin regularly watches YouTube at home and is up-to-date with the latest in pop culture. "It would be great if more staff members my age could join Arc!"
Chungking Express (重慶森林), 1994,Hong Kong
I can't really choose a favorite film – there's just too many of them! But the film that made me want to study film was Chungking Express. Ever since I was little, I always loved watching Hollywood genre films but this film's story structure was something completely different. It is also visually amazing. The kinetic camerawork and lighting, done by an Australian cinematographer, Chris Doyle, left an indelible impression on me.
The theme for this contest is… Sengakuji!
This is our first attempt at a photo contest!
With the web version of fun NOTE having featured the "Draw it in 45 Seconds!" segment for 3 years now, we figured that everyone's drawing skills had been made known and that it was time to introduce a new segment in the hope that new talent would blossom.
When posing the question, “well than, what should we do next?” the first thing that came to mind was that we wanted to show off the area around our work, Sengakuji.
So everyone grabbed their mobile phones and hit the streets to show the many faces of Sengakuji.
Lining up the photos, you get a real idea as to what everyone gets up to and what kind of scenery lies before them outside of work hours.
How does Sengakuji look to everyone seeing it for the first time? Vote for your favorite photo!
The voting was closed on 23 August (Sun).
We thank everyone who voted.
Mobile phone recharger (USB) (20 winners)
The voting was closed on 23 August (Sun).