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The latest news on Arc Communications
1. Website Opening: NMKV, the New Automotive Industry Sensation
The automotive industry is currently experiencing an unprecedented boom in mini cars. Leaving behind their light, cheap and simplistic image, these cars can now compete in terms of quality with larger vehicles.
The Nissan DAYZ and the Mitsubishi Motors ek Wagon are 2013’s biggest topics in the mini car market. Both cars were planned and designed by NMKV, a joint venture between Nissan and Mitsubishi Motors—the first of its kind between two Japanese car manufacturers. Even though these mini cars are like siblings because they were designed by the same company, NMKV made sure that each was perfect for its respective brand image, resulting in completely different finished vehicles. The cars have been the center of market attention even before their launches in June, and sales seem to be progressing favorably.
Arc Communications was in charge of conceiving NMKV’s official website. NMKV cars had not yet made their appearance on the market while the website was being developed. Furthermore, the policy was that cars would not be a part of the website even after their releases. It became quite an interesting project—to develop an automotive website in which there were no cars!
Producing this website while repeatedly carrying out heated debates on “NMKV branding” with NMKV made it an extremely exciting and memorable experience. Furthermore, we were involved in not only website production but also graphic design and translations. We are doing everything that we can to ensure that this marks the beginning of a long and prosperous collaboration.
2. Let Us Handle Your Internal Newsletters
With the progress of the globalization of companies, we are seeing an increase in the implementation of measures to invigorate in-house communication, such as by creating multi-lingual versions of an internal newsletter. Such internal newsletters are one of the effective ways for sharing corporate cultures and branding with all employees, including those who work in foreign subsidiaries and branches.
Arc Communications has native translators, who have strong business backgrounds and thorough knowledge of an industry, carry out its translation work. This allows the publication of multi-language newsletters that accurately convey the message you want to communicate to your employees. Careful choices are made in the wording and expression of the translations to ensure that the nuance is right and can be understood smoothly by all employees, even those overseas with different sensibilities. The internal newsletters can be delivered in a wide variety of formats including printed materials, electronic books, PDF files and HTML format for online publication. Please follow the link below for more details on our services.
http://www.arc-c.jp/translation/newsletter.html (Japanese only)
3. Website Opening: Arc’s New Translation Site for Francophone Countries
With Japanese businesses continuing to expand overseas, their linguistic needs for languages other than English are also on the rise. To effectively respond to the growing demand, we developed a website devoted to the promotion of our services in French.
Arc Communications already had an all-English website to promote its translation services. We used that website as the base for creating a French website aimed at expanding our horizons to the French-speaking world. We have also implemented a new system for having all inquiries responded to in French by our native French-speaking staff. In creating the French website, we utilized the expertise in website production and French translation that we nurtured over the years. We look forward to increased business in providing our high-quality translation services for the Francophone world.http://www.arc-traduction-japonais.com/
4. Ski Team News – Interview with Cross-Country Skier Yuichi Onda
We recently interviewed cross-country skier Yuichi Onda, who is affiliated with the Arc Communications Ski Team. We asked him to tell us his thoughts on sports as well as reveal a more private aspect of himself.
This English-version of the interview is now available on the FIS (International Ski Federation) website and has caught the attention of cross-country enthusiasts around the world. Look forward to hearing more about the globally active Yuichi Onda!
Yuichi Onda interview (English version):http://www.arc-c.jp/eng/ski/interview.html
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